Saturday, December 10, 2011

New Sponsorship - Grace Skis

I said in my last post that I had an exciting announcement about my new ski sponsorship, and this is it.  I've been chosen to represent Grace Skis as their male telemark athlete.  Let me tell you that this is a great opportunity for me, not only to represent this company, but to be apart of something special, and I mean that.  This company is truly going to set itself above the rest, and it has barely even started to touch its potential. 

Grace Skis was founded with a vision to build a high performance, durable, big mountain freeride skis for the informed skier, meaning designing skis for the skiers that are the top one percenters, those that are pushing themselves, their limits, and their skis' limits to the top.  And that is exactly what I want, and who I want to be associated with.  It's not about getting free gear.  It's about working with a group of like minded individuals, giving feedback on the product, promoting something you truly appreciate, sharing ideas on progressing the company, the skis, and the team.  I've always wanted to get in with a small or new company and become ingrained, getting a chance to prove myself and use my talents to help in whatever way I can. 

The turning point in deciding between the various companies I was actively pursuing agreements with came down to talking directly with the company founder.  During our conversation, Dave took more than an hour out of his busy schedule to intimately tell me about his vision, his struggles, his successes, and his quest in following his passion.  Out of all the companies I've worked with and talked with, it was this conversation that set the highest tone and created the greatest desire in me to be associated with a company, even one that is just getting started.  One of the most respectable things in my eyes as I try to establish myself in my career and my business, is when one ventures out from behind the walls of their comfort box to pursue their passion, which is what Dave is doing.

Grace Skis is being run 100% in-house with the skis being designed, prototyped, tested, marketed, etc.  And Grace Skis is putting out a great product with incredible advances in ski technology.  The staple ski for Grace is the Kylie Y180 core.  The skis sports a rocker-camber-rocker profile and is utilizing the flip-core technology of pressing the ski with a rotated core 180 degrees lengthwise instead of tradition placement.   Here's a quick peek on it.


 Here's a video interview of Dave detailing his journey and vision for Grace Skis.  Enjoy.






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